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onlinedevelopment.com -
monetization of websites |
| Monetizing domain names and monetizing websites is key for the web developer
and publisher. Making your name portfolio or site network generate revenue is
crucial for the longevity of the site and establishes one or more revenue
streams for the developer and publisher. There are many methods of monetizing a
website or domain name and many more to come in the future. Much depends on the
type of website and to an extent who it is targeted to reach and how. |
| By far the quickest and easiest method of monetization of websites is by
incorporating Google Adsense(tm) ads. A publisher simply signs up, logs into
their account, selects the style and size of ads to serve, generates code and
pastes the snippet of code into the site code. When a visitor hits the website
google servesup an ad based upon your keywords on that page. |
| Usually a semi relevant (to keywords and content) ad is displayed. If
the visitor clicks through a paid advertiser ad listing the publisher makes
a click thru rate based upon the bid price of that keyword, equating from
usually a few cents to several dollars. A site with minimal traffic should
be able to at least cover the domain name registration at the end of a year.
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| Based upon running ad sense across about a hundred sites it will cover
the names and hosting at developer level server pricing. Based upon new
sites not properly submitted and zero advertising besides cross linking,
about 50% of sites will generate enough revenue each to pay their way. About
25% will not generate any revenue, 25% generate some revenue, 25% generate
enough revenue, and the top 25% generate more than enough revenue and carry
the non-profitable sites. Negating development time and design the average
per site was between 10 and 15 dollars per site/per year. So don't get
delusions of grandeur thinking that you are going to retire from this method
of monetization, but it should cover the bills based on the model presented.
With a large number of pages, high priced keywords, a little targeted
advertising, good traffic and relevant ads served up, it is possible to see
hundreds of dollars a year from one good site. Unfortunately it is fair to
mention it is possible to funnel thousands of qualified visitors through a
low bid keyword site and barely cover its cost. So the important thing to
consider is keyword price (and it fluctuates as a factor of bidding by
Google Adwords(tm) advertisers) and traffic. Low end is about 3
cents a click so do the math you need a lot of clicks, like 4000 to hit $12 that
is 300 clicks a month. If you are seeing $1 a click which is high but not
uncommon you need 12 clicks to make $12/yr, one click a month, if you had the
4000 clicks at a buck a click then that would be $4000/year. Now in my eyes,
$4000 looks better than $12. I found larger sites (more than 5 pgs seem to work
better than small one page or 2 page sites and have a better chance of getting
indexed in search engines etc. So if done properly google adsense implementation
will probably cover the bills of a site and if done optimally could be a great
revenue stream for your site or site network for years to come. |
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